VISIT Milwaukee is the chief image and tourism marketing organization of the greater Milwaukee area, and continues to be recognized as a major contributor to a thriving tourism economy that supports job creation and the growth of our convention and tourism infrastructure. Our mission is to market greater Milwaukee as the destination of choice for conventions, events and leisure travel, thereby increasing the economic impact of tourism through increased revenues for local business, and increased tax revenues for city, county and state. Learn more about VISIT Milwaukee's economic impact on the greater Milwaukee area.
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