The Beijing Travel Committee is an important division of Beijing’s Municipal Government. Its major responsibilities lie in planning and promoting the growth of the tourism industry in Beijing and in formulating and executing policies that foster and accelerate the growth of tourism into the city. In recent years, the Beijing Traveling Committee seized the opportunity, during the 2008 Beijing Olympic Games, to promote Beijing’s travel and tourism industry by developing a series of well themed events. The events that were organized, such as the Beijing International Tourism Expo, Beijing’s International Cultural Tourism Festival were all well-received throughout the city. These events also unveiled the notion that the exoticism of Beijing fascinates the world, a phenomenon that continues to accelerate the tourism market here in Beijing. Such annual events have effectively enhanced the popularity of Beijing.
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