Choose Your Listing Type

• Community, connection and conversation
• Brand awareness
• Referrals and word-of-mouth advertising by connected users
• Customer engagement
• Building loyalty and trust
• Real time with instant effects
• Return on impressions
• Thought leadership and opinions
• People are willing to invest their time online
• Environmentally friendly

The advantages of MICE.com vs. mainstream social networks

If you’re like me I don’t like to follow or like companies on Facebook or Twitter with my personal accounts. Mainstream social networks are noisy, crowded and take time to produce results.

MICE.com is a game changer in the industry. MICE is fresh, novel and niche. This is an evolution in niche social media marketing which combines the best elements from existing social media sites along with supplier reviews into a unique all-in-one platform.

As a social extension of your website that you control, MICE.com is the number resource for committing your time and resources. Outperform your competitors by using MICE.com to market your products and services:

1. Market your business
2. Engage with your customers
3. Be found in search results
4. Post unlimited updates to your followers and the entire MICE community
5. Receive and respond to reviews
6. View and respond to Requests for Information and Requests for Proposals
7. Explore planners
8. Build a following
9. Openly communicate with users 24/7
10. Track your page visitors
11. Connect, share and collaborate with other MICE professionals
12. Join a local networking groups and connect offline through MICE to Meet You Events
13. Be a Thought Leader
14. List trade show and events your company is attending
15. Generate new leads, referrals, repeat business and revenue

MICE.com resolves around the meetings, incentives, conferences and exhibitions industry focusing on our fellow publications and media partners, trade shows, associations and groups. Everyone on MICE is here for the same purpose and all share common interests. Search is specific enabling targeted and quick results. Users won’t have to sift through layers of useless information like on other networks.

Once you upgrade there are no restrictions for updates appearing in feeds. Not only are your updates posted to your followers but all updates will be broadcast to the main MICE feed. Updates on Twitter and Facebook get lost in the sea of personal and unrelated content. Your company posts link back to a fully interactive web listing.

You can login as your company and post updates as your company name to include: Web and video links, pictures and documents.

All levels of your business can use MICE.com:

Public Relations – you want to know and respond to what the public is saying about your services

Senior Level - you are an opinion leader with a robust knowledge base to share and raise awareness of your company

Marketing – you are looking for channels to build traffic back to your business

Lead Generation

Upgrading to Preferred unlocks a series of features that puts your company in the spotlight. Explore leads from around the world or be introduced to new customers through your existing customers.

• Be matched with leads based on their profile
• Find leads using the Explore section
• Research leads by viewing their detailed profiles
• Encourage your loyal customers to post reviews
• Post engaging content on your feed that your followers can share
• Creating and participating in group discussions
• Engagement = Amplification (new eyes): Each interaction amplifies your brand into the feeds of potential customers

Engagement: Year-Round 24/7 Communication

Whether you’re continuing a conversation from a trade show or connecting with a user for the first time it’s important to know that your presence on MICE.com must consist of engagement. Social media marketing success is about engagement and participation.

You must also listen before engaging. This will allow you to position yourself as an expert. Establishing long-term relationships with customers is a two-way conversation. Unlike traditional media MICE.com is your outlet for year-round advertising.

Amplification

MICE.com has built amplification in to our platform. Amplification is triggered and automated word-of-mouth pushed to potential customers through your interactions with your followers. Your followers also serve as your recruiters and marketers. Any interaction your company has with a user is amplified into the feeds of their connections. In a matter of seconds hundreds of interconnected users can receive and share your content.

Social Proof

Social media is very influential in purchase decisions. Planners nowadays do their homework when searching for a destination and venue. They want to gather intelligence and know what to expect.

Get the social proof you need by inviting your connections to post reviews. See our Blog post on Are you using your Net Promoters?

Next to word-of-mouth reviews (see our Blog post on Reviews on MICE.com) are the second most trusted form of advertising. Planners will always believe their peers over a sales representative, which is something you can use to your advantage. Get your loyal customers selling on your behalf. Go a step further by showcasing client events on your listing.

Strategy = We are here to help

Make MICE.com your number one social media outlet for building relationships and engaging with your customers as well as connecting and marketing to new clients. Once you upgrade to a Preferred listing your account rep will send you a full strategy and complete guide with tips on how to maximize your exposure on MICE.com. Most importantly add the MICE.com social button to your website, signature line and email blasts. Participation is the key to success!

Getting in from the ground up will give you a competitive edge over your competition.