Michael's Posts
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My MICE.com Departure was 2.5 years agoMarch 12, 2020
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Don’t Get Caught in Last Minute Madness: 12 Tips for Preventing Last Minute Changes at Your EventJuly 18, 2017
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7 Trends That Have Transformed All-Inclusive ResortsJuly 18, 2017
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What Planners Really Want in a Hotel RoomJuly 18, 2017
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The Dark Side of the Events IndustryJuly 13, 2017
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TSA offers 9 tips to avoid security checkpoint hasslesJuly 12, 2017
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Why Your Conference Should be Target-Audience ObsessedJuly 12, 2017
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5 Steps to Perfect International Event PlanningJuly 11, 2017
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3 Key Steps to Navigate the Future of EventsJuly 11, 2017
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Gate delivery could be game-changer for airportsJuly 11, 2017
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Evaluating Event Venues Online: 5 Things Planners Should Look ForJuly 11, 2017
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12 Tips to Help Exhibitors Get More ConversionsJuly 11, 2017
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Why You Need to Be Aware of GDPRJuly 11, 2017
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5 Strategies for Uncovering Event Participant PreferencesJuly 10, 2017
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Global DMC Partners Releases 2017 Global Destination IndexJuly 7, 2017
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How Planners Can Leverage the Sharing EconomyJuly 7, 2017
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Evolving to Personalized Conference ExperiencesJuly 7, 2017
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The Future of Event Design and Diversity — Meetings Innovation ReportJuly 7, 2017
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50 Life Lessons Event Planners Have Learned WellJuly 7, 2017
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5 Meetings Industry Trends Defining 2017July 5, 2017
Why Your Conference Should be Target-Audience Obsessed
July 12, 2017
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MICE Industry article from Velvet Chainsaw by Dave Lutz.
In order to design relevant education and networking experiences at our conferences, we need to be focused to the point of obsession with our target audience. Over the past 18 months, we’ve carefully scrubbed and analyzed the attendance of 20 major conferences.
