MICE Industry article from Meetings & Conventions by Gary Schirmacher. 

It wasn't too long ago that the sharing economy was simply two neighbors borrowing something from each other that one had and the other needed. Both benefited from the exchange.

Fast forward to the present, where companies like Uber, Airbnb and more have stormed the markets by taking that same concept and monetizing it. Thus, the "sharing economy" was born.

Over the past few years, I have been pushing those in our industry to use this concept that works for so many companies across various industries. I continue to educate people about the emergence of companies that are touching events regarding the sharing economy, to help them understand how each of them are benefiting.

Each time I present on this topic, there is a slide with images of all the companies that represent the shared economy, and each time I do it, I add more and more companies. The first time I did this presentation, there was a fourth of what is in the slide now. This should be a major wake-up call to everyone in our industry.

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