MICE Industry article from PCMA by David McMillin. 

As technology reshapes every experience from the registration kiosk to the closing session, event organizers are regularly discussing terms that didn’t even exist 10 years ago — gamification, wearables, selfies, apps, and more. Leaders in the events industry need to learn more than a new vocabulary, though. “Planning for the Meetings of Tomorrow: The Present and Future of Technology in Business Events,” a new research study commissioned by the PCMA Education Foundation, reveals that they will need to explore the ins and outs of new communication platforms and new tools to be successful in the next generation of face-to-face. The study, conducted by the Association Laboratory, surveyed more than 400 association, corporate, and independent planners and suppliers and found that “the job of a convention management executive will require professional competencies well beyond event marketing, space and logistical planning, and evaluation.”

What will you need to add to your list of credentials? Here are three key areas to consider.

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